Order of priorities right now is the loan to sort out cashflow, then a new shirt sponsor. After that, for me, our main focus needs to be offloading deadwood. We are carrying 35m/season in amortisation budget and more than 45m/season in unwanted wage budget.
If we can free those up, then all things will be kosher. Of course we wont free all of that up, and we'll need to replace some players, but as a 'starter', it's there.
If season tickets are allowed to be sold in the summer, we get a new shirt sponsor, and we expire Kolarov, Young, sell JM, Dalbert, Lazaro, Nainggolan and Vecino, we're already profitable for next season. To a decent level. I wouldnt be surprised if we could do all those at a net 0 - JM should be 4-5m plusvalenza, Dalbert maybe 2m, Lazaro maybe - some millions, and Nainggolan maybe -2m. Vecino will be book value of 5m at the end of this season, so I'd hope for at least 5m plusvalenza on him. With some salary subsidies, net 0 is probably about right.
If it were me, I'd be structuring plans around that being the happy path, an unhappy path where we have to stomach some cost on Dalbert Lazaro and Nainggolan for next season, and then a very happy path where we get higher transfer budget because of change of ownership or whatever.