New Inter Logo

[Forzanerazzurri]

You guys are being mega drama queens about this logo as usual.

I love how everyone is comparing it to the VW logo while also saying its a terrible design, a terrible exercise in marketing and will ruin the club forever! You do realize that the VW group is the largest automaker in history? Seems to work well for them.

The redesign is modern, clean and is well suited to target a new generation of fans. It also has many characteristics of what modern logos are transitioning to (being flat and simple are two examples). This is a pretty minor change and still retains the same shape and orientation of our old logo. it could have been alot worse (see Juve). Stagnation in the club is part of the reason we are in the position we are in. Its why we don't have a new stadium, why we have old world mentalities in regards to development and business style, etc. The fans like the ones on this forum are partially to blame for this. That is all changing and it is for the better.

 

[CafeCordoba]

Yeah this change is partly for being able to use the logo in normal streetwear more easily (as the logo is more simple so it fits better to normal clothes).

 

[Ed.]

Not happy about the colors regarding the logo, but generally this I M branding thing isn't bothering me. What bothers me in it is fucking Ashley Young being part of it. Player who can be hardly used anymore and who has 3 months left of his contract at Inter and then he's gone. What the fuck is this guy doing in a new brand campaign of my club?

He is English and black.

- - - Updated - - -

My Name is my story.

I M like V W

I don't see any similarity in them

 

[Howl]

Funny you guys mention the VW logo, as today of all the fucking days, some prick stole the VW logo off my car

 

[brehme1989]

Funny you guys mention the VW logo, as today of all the fucking days, some prick stole the VW logo off my car

You can buy new Inter products and replace it.

 

[pazza moratti]

I can understand the things you said about the colors but everythingelse is diffrent for me. Who cares about Lichsteiner? Conte is working for Inter not Juve. Juve hates him. Who cares about the newspapers, even with italian owners we would get on it. Remember Corriere how many times talked bullshit against Conte for example.

I care about sucess.. we had a lot of shitty players in this years that don't deserved our shirt. Playing for Inter is something important. And 11 years without a trophie is ridiciolous

Again I put all this nonsense together and this dosent feel like the club that used to know and it starting to feel some plastic club thats only driver is money!

Maybe thats the difference with you and me? I dont really care about succes and that is just extra for me! Following football and Inter mean much more some trophy and its a lifestyle for me, but ofcourse I dream and hope we win every season, but Im fine if we dont. But when you start to change all the fundamentals and all the elements what mean something, what is the point... money?

Example my local club is playing at 3 tier and is pretty shit state currently, but so what? Still we have our colours and our historical logo 130 years and we play at our small stadium and we have not won any trophy for dacedes! I still have the same feeling and excitement to go for every game and meet my frends like I did as a boy 30 years ago and that dont change if the club and its values dont change!

I also see much bigger risk and possible problems with Saudis and Chinese owners than just few headlines... I mean possible sanctions from europe and all politican nonsense that follow and shadow all the things that matter?

 

[brehme1989]

The main issue is how badly it is presented.

1) The blue is wrong. Just way off. I mean, it is not our blue...

2) It looks childish and plain.

3) White feels like our predominant color, when it fact it is our 4th.

4) The black color feels insignificant. We're nerazzuri, black&blue, not biancazzuri.

5) The lack of gold. That's the biggest turn off, as it makes you feel that this has nothing to do with Inter.

6) Our logo was badass and several clubs were actually trying to copy it somehow (there was this case in Greece for example recently that people called an Inter ripoff. Their previous one was just a diagonal black stripe with the names on the bottom]

7) The timing for this is awful. There are countless of rumours of Suning being in a bad position and willing to sell for the right price, so them making a brand change like this despite the uncertainty, in a period where basic payments are postponed and [free] transfer activity is muted, it just feels wrong to release this.

8) The communication was bad, there was no real research conducted and Inter fans were not asked. We are a community of fans. We have season ticket holders, at least had until this season. We have Inter Club members for decades now. Under this management we have created a Membership scheme which counts tens of thousands of Inter fans all over the world. None of them were asked to give a perspective here.

9) The logo itself may not look terrible on clothing material, especially if the colors displayed by Inter's management are not respected. If this is our crest's color from now on, it's a failure of epic proportions.

10) The worst part of it all is that once again, Suning is trying to rip off Juventus, who themselves are on a downtrend. It's like following the Titanic...

 

[Fapuccino]

Just looks cheap...

 

[Jacquez]

I don't find the logo particularly attractive either. What I fell for as a kid back in the day was the elegance of the black and blue colors, and the appearance of the crest which seemed almost mythical.

But I also understand that our current logo may seem outdated and convoluted to many who have grown up in an overstimulated world, who are more likely to accept simplicity rather than complexity.

Either way I agree with Brehme that it's quite the invasion of tradition and history.

To me the absolutely WORST thing about this new rebranding is the continued failed attempt to be clever with words. Form "Inter is coming" to "Not for everyone" to "I M Inter Milan"... Ridiculous and embarrassing.

 

[ElDuccio]

Again I put all this nonsense together and this dosent feel like the club that used to know and it starting to feel some plastic club thats only driver is money!

Maybe thats the difference with you and me? I dont really care about succes and that is just extra for me! Following football and Inter mean much more some trophy and its a lifestyle for me, but ofcourse I dream and hope we win every season, but Im fine if we dont. But when you start to change all the fundamentals and all the elements what mean something, what is the point... money?

Example my local club is playing at 3 tier and is a pretty shit state currently, but so what? Still we we have our colours and our historical logo 130 years and we play at our small stadium and we have not won any trophy for dacedes! I still have the same feeling and excitement to go for every game and meet my frends like I did as a boy 30 years ago and that dont change if the club and its values dont change!

I also see much bigger risk and possible problems with Saudis and Chinese owners than just few headlines... I mean possible sanctions from europe and all politican nonsense that follow and shadow all the thing that matter?

I know what youre saying. Of course im also like you and i can accept it if we don't win. But after a long time it get's really annoying. Watching Juve wining every season the league is just :yuck: and i hope we can stop this. I would like if we also win 5-6 leagues in a row, but it's not easy.


Sure it could be a risk having chinese as owner. But this is the way that almost every club is going. And if PSG is still playing Ligue 1 and CL, then im not worrying.

 

[eduzee]

The logo above is the most beautiful logo i have ever seen. So unique. It was criminal to change it in the first place.

Current one is a pure trash tho

 

[Urban]

Second day of seeing the new logo everywhere on social media, I already like it. I think it will grow on me even more as time passes.

 

[Batman]

View attachment 5361

The logo above is the most beautiful logo i have ever seen. So unique. It was criminal to change it in the first place.

Current one is a pure trash tho

I think it was a good logo but also one that should just stay in the early 2000s. The one before this IM shit was the best, simple yet classy. Always have preferred gold over yellow.

 

[William]

View attachment 5361

The logo above is the most beautiful logo i have ever seen. So unique. It was criminal to change it in the first place.

Current one is a pure trash tho

That was the one I fell for/ made me an Interista but before the start of the 07/08 season when the new logo was announced I easily loved it more and it was right to change it to the 07/08 logo to better reflect the logo we had at the clubs inception.

For our new ‘digital world’ logo. It’s definitely a downgrade but I’m starting to understand it’s purpose and, after messing around roughly on MS paint, it’s actually the best it could be within the constraints of the design.

 

[qb4ever_2k]

The main issue is how badly it is presented.

1) The blue is wrong. Just way off. I mean, it is not our blue...

2) It looks childish and plain.

3) White feels like our predominant color, when it fact it is our 4th.

4) The black color feels insignificant. We're nerazzuri, black&blue, not biancazzuri.

5) The lack of gold. That's the biggest turn off, as it makes you feel that this has nothing to do with Inter.

6) Our logo was badass and several clubs were actually trying to copy it somehow (there was this case in Greece for example recently that people called an Inter ripoff. Their previous one was just a diagonal black stripe with the names on the bottom]

7) The timing for this is awful. There are countless of rumours of Suning being in a bad position and willing to sell for the right price, so them making a brand change like this despite the uncertainty, in a period where basic payments are postponed and [free] transfer activity is muted, it just feels wrong to release this.

8) The communication was bad, there was no real research conducted and Inter fans were not asked. We are a community of fans. We have season ticket holders, at least had until this season. We have Inter Club members for decades now. Under this management we have created a Membership scheme which counts tens of thousands of Inter fans all over the world. None of them were asked to give a perspective here.

9) The logo itself may not look terrible on clothing material, especially if the colors displayed by Inter's management are not respected. If this is our crest's color from now on, it's a failure of epic proportions.

10) The worst part of it all is that once again, Suning is trying to rip off Juventus, who themselves are on a downtrend. It's like following the Titanic...

Most of your points are subjective so I'm not gonna argue, but #4 is factually incorrect. Our logos never had too much black, nor blue.

In fact, the predominant colors in the last logo are gold and... white, just look at the banner of this forums.

 

[Ottoman empire]

Juve were criticised for being classless, uncultural, unhistorical or whatever when they changed theirs. Now we've done similar shit, so what say you, guys?.
By the way, how does a change of logo to this new one make us more global brand or whatever as they are saying in the media?

Sent from my HUAWEI KII-L21 using Tapatalk

 

[brehme1989]

Most of your points are subjective so I'm not gonna argue, but #4 is factually incorrect. Our logos never had too much black, nor blue.

In fact, the predominant colors in the last logo are gold and... white, just look at the banner of this forums.

Factually incorrect?

Please tell me in which logo does the black colour feel foreign, or excluded from the badge? It was never the outer colour actually. Let's exclude the 1928 from the discussion as that's the attempt by the Fascist regime to rebrand us into 'Ambrosiana Milano'. And it has a...fasces

Having black as the outer colour means it's insignificant. Any black or white outline just mixes in a standard backround, whereas if the blue is the outer part, you can spot the black. Which you could do in every logo you can see:

You can also notice that white was completely absent from 2 of our logos, although short lived.

 

[TheNetworkZ]

The main issue is how badly it is presented.

1) The blue is wrong. Just way off. I mean, it is not our blue...

2) It looks childish and plain.

3) White feels like our predominant color, when it fact it is our 4th.

4) The black color feels insignificant. We're nerazzuri, black&blue, not biancazzuri.

5) The lack of gold. That's the biggest turn off, as it makes you feel that this has nothing to do with Inter.

6) Our logo was badass and several clubs were actually trying to copy it somehow (there was this case in Greece for example recently that people called an Inter ripoff. Their previous one was just a diagonal black stripe with the names on the bottom]

7) The timing for this is awful. There are countless of rumours of Suning being in a bad position and willing to sell for the right price, so them making a brand change like this despite the uncertainty, in a period where basic payments are postponed and [free] transfer activity is muted, it just feels wrong to release this.

8) The communication was bad, there was no real research conducted and Inter fans were not asked. We are a community of fans. We have season ticket holders, at least had until this season. We have Inter Club members for decades now. Under this management we have created a Membership scheme which counts tens of thousands of Inter fans all over the world. None of them were asked to give a perspective here.

9) The logo itself may not look terrible on clothing material, especially if the colors displayed by Inter's management are not respected. If this is our crest's color from now on, it's a failure of epic proportions.

10) The worst part of it all is that once again, Suning is trying to rip off Juventus, who themselves are on a downtrend. It's like following the Titanic...

1. I agree. I'm actually thinking that the reason they picked this shade of blue is because of the blue that will be on our kit next season, and the blue in the crest will change every season to match the shade of blue on our following kits. I think that could be a good design choice.

2. ok that's rather subjective. I don't see how it's childish.

3. It doesn't feel that way at all.

4. I don't see how it's insignificant. Did you want the text to be in black? That would look awful.

5. I think a touch of gold would have been nice but I don't know how it makes you feel like it has nothing to do with Inter. That's a little overdramatic.

6. I agree it was badass. Our previous logo is probably my all-time favourite Inter crest but we were bound to move on at some point. Inter and Serie A in general need to keep evolving and moving on.

7. The timing is awful with what we know now but I promise you stuff like this is planned at least a year or close to a year in advance. They didn't decide to do this on a whim. It is a weird choice to reveal it now rather than the end of the season though.

8. I feel like you might feel personally attacked by not being asked to pick a logo you like lol. You nor any other person on this forum, Inter fan club, etc. work for the club nor are any of us shareholders. There is no reason for the club to ask fans about any managerial decisions nor are we entitled to it. If I purchase Sony products and pay for a membership to Playstation Online and Sony are releasing a new console why would I think they should ask me to pick a design for them? Should I feel insulted when they don't? Very weird perspective here and I think it comes from you personally being hurt by change.

9. I'll go back to my first point. I hope we see the blue change throughout seasons to match our kits.

10. I don't see how we are ripping off Juventus by having a newly designed crest, as companies and brands changing their logos is something we've seen for decades and have done ourselves many times in our 100+ year history. This is just Juventus living in your head rent-free.

 

[ADRossi]

The shade of blue is definitely the biggest gripe people have with it.

 

[brehme1989]

What's this stuff about "moving on" and "progress" and all that nonsense?

Should countries also change their flags to... evolve?

8. I feel like you might feel personally attacked by not being asked to pick a logo you like lol. You nor any other person on this forum, Inter fan club, etc. work for the club nor are any of us shareholders. There is no reason for the club to ask fans about any managerial decisions nor are we entitled to it. If I purchase Sony products and pay for a membership to Playstation Online and Sony are releasing a new console why would I think they should ask me to pick a design for them? Should I feel insulted when they don't? Very weird perspective here and I think it comes from you personally being hurt by change.

Sports clubs are not really private companies. Some are not even companies.
The logo (intellectual property) does not belong to the company anyway, it is only its custodian. It [should be] is up to the discretion of the stakeholders to change the logo and I'm pretty sure if a lot of people were arsed to, they could contest this madness in Italian courts. But that would take years, money and it probably wouldn't lead to anywhere.

Given your logic, it'd be up to Suning entirely if they want to rename the club to Chinese Soccer Club Milano and change the colors to red, black and white... It actually is not.