Hearing Ibrahimovic say all kinds of outrageous, self-aggrandizing shit is always mildly entertaining. He delivers catch phrases like a movie star.
When he signed for LA Galaxy, they ran an a full page ad in the LA Times newspaper, reading "Dear LA, you're welcome." The whole "Los Angeles, welcome to Zlatan" thing. Talking about himself in 3rd person. The Zlatan/Chuck Norris jokes etc. It's a full blown meme now. TBH he's being smart to play along with it and take advantage of the marketability.
That said, his tone and "trademark" arrogance seems to be getting even more outlandish, but as Brad said, his career is actually going the other way into obscurity. That is to say, the amount of "Zlatan personality" is way too much with regards to his actual on-pitch success in recent years. The discrepancy between the 'talk' and the 'walk' is too great to be believable. I could be wrong, but I think a lot of fans are seeing this and getting sick of him and are starting to turn on him. I don't think people care about Zlatan as much as he wants them to.
Worse yet, it seems like he himself is buying into his own "hype".
Same thing happened with Conor McGregor. When he was talking a huge game, predicting his victories, accurate to the round and the method, everyone loved him - because he was actually doing what he said he would. Like Zlatan, it spawned a whole bunch of memes too. Mystic Mac, "I predict deez tings" etc. But then he started losing a few fights and all the while his shit talking never ceased. If anything, it became even more ostentatious and outrageous. Again, the discrepancy between his words and his actions was notable and the shift in the fans attitudes was clearly visible. They started getting sick of him and turned on him too.
By all accounts, there is definitely some ongoing negotiation between Zlatan and Milan. I suspect Zlatan is personally disappointed that big clubs aren't lining up to sign him
He also seems to be asking for a massive wage, something like €6m/year. Milan on the other hand want a 6 month deal with the option of a further year. Perhaps he doesn't realise that no top European team will pay him anything close to what he thinks he's worth. Then again, Milan are a top team in history only.
Milanisti seem to think signing Ibra is like a video game cheat code and all of a sudden they'll have no problem beating small, stubborn teams. lol. I have no doubt that wherever he goes, he'll score some sick goals to add to his highlight reel. The quality of defending in MLS is somewhere between Serie B and C. In Serie A, I don't think he'll be even half as influential as he was 5 years ago.
I hope they get him. If they do, I think they'll end up spending a huge amount of money on what is essentially an expensive bandaid over a massive wound. He won't solve any of their long term problems and they still won't touch top-4. Milan is simply the "biggest" club that can offer him the most wages, where he can be a star player. Milan is the biggest small pond he can go to. Grande, Zlatan. Raid their coffers then go play in Qatar or China.