Newcastle are a big club. Not the biggest, but still one with a grand history and fanbase that would stand tall in any league in Europe. Why should Oba not believe he can make his mark here? Why should every career choice be a stepping stone to Man United or Liverpool? Newcastle, Tottenham, Sunderland, Everton, Manchester City, West Ham, Blackburn are all good places to be.
The crushing financial force of the Champions League has, in many peoples minds have relegated them to football's hinterland.
Instead of fighting back, it seems people pander further by treating the gap between the elite and the contenders as if it is a chasm and not, as last season, two points.
More clubs are now being targeted by wealthy investors* and hopefully traditional supremacies may be challenged. In this climate, the Premiership should become more competitive. What keeps it unhealthy is the resistance to change, built on the presumption that United, Liverpool and Chelsea deserve 22 great players, and Newcastle none.
*FYI Newcastle are on the verge of getting taken over by UK Billionare Mike Ashley, which will make us the second richest club in the EPL behind Chelsea and Liverpool. Add into this the fact we've employed a very good manager and not a gutless yes man like we had last year, we look very much like a team is on the up and with a bit of luck making a much bigger on the EPL than we have since the departure of Sir Bobby.