New Inter Logo

brehme1989

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Honestly though...this club nailed it with that original 1908 logo. Nothing can beat it in terms of class and making all the elements work together.

Fashion capital of the world during Belle Époque, with the elite of the city backing the foundation. How could you expect anything else? :)
 

Kramerica Industries

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One thing I can't say I endorse about what this rebranding campaign has been about is how much English-language emphasis it has. The fact that "I M", obviously suggesting "I'm/I am", that all the digital boards around the field are in English, that the rebrand video that was released on the official @Inter account had zero Italian words in it other than "Nerazzurri", which for obvious reasons doesn't really count due to it being a universal nickname for the club...

It bothers me. I obviously understand that this club, in order to continue to grow, needs to branch out and try and grab the attention and interest of the English-speaking world. It's also not lost on me the obvious power the English-speaking world has on the world as a whole - look at what language we use on this forum, obviously - but, at it's core, this is an Italian club, and I feel a lot of the marketing loses sight of that. Try and appeal to the English-speaking masses as much as you want. Don't forget about the (good half of the) people of Milan, and Italians back home in general, who also live and breathe for this club every day of their life.
 

TheNetworkZ

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We are an Italian club located in Italy and our primary language is Italian, im not concerned about the amount of English being used....not at all.

Opening up to using more English in our online media is something I used to see users on here ask for quite a lot years ago. When we opened Inter Media House we started seeing that transition more and more, now we even have English subtitles on our YouTube videos.

I think its a good thing as we are opening ourselves up to the English speaking world and to the English speaking market. That will never change anything about us being an Italian club. Don't forget we are Internazionale, this marketing stays true to our name.

If it gets us more exposure and more people interested in the club it will be a good thing. Hopefully it makes the English wake up to the fact we are called "Inter" and not "Inter Milan" haha.

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Candreva Crosses

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We are an Italian club located in Italy and our primary language is Italian, im not concerned about the amount of English being used....not at all.

Opening up to using more English in our online media is something I used to see users on here ask for quite a lot years ago. When we opened Inter Media House we started seeing that transition more and more, now we even have English subtitles on our YouTube videos.

I think its a good thing as we are opening ourselves up to the English speaking world and to the English speaking market. That will never change anything about us being an Italian club. Don't forget we are Internazionale, this marketing stays true to our name.

If it gets us more exposure and more people interested in the club it will be a good thing. Hopefully it makes the English wake up to the fact we are called "Inter" and not "Inter Milan" haha.

Sent from my SM-G973W using Tapatalk

I remember the irony calling yourself Internazionale but having no fucking subs on every video.
 
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eduzee

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I started to like our new logo. Looks really nice.

Kinda strange because i extremely dislike it before.
 

William

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I started to like our new logo. Looks really nice.

Kinda strange because i extremely dislike it before.
I thought I was too but my brother was over at my house today and had our third kit on and seeing the badge and how fucking beautiful it is and knowing it’s the last time I’ll see it on a kit for a long while just fucking depressed me.
 
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pazza moratti

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I started to like our new logo. Looks really nice.

Kinda strange because i extremely dislike it before.
Me too! Now my monkey brain has calmed down and I educated my self of logo desings, I can now see the reasoning behind this change? But still I feel these new logos lack some character, feeling and history. Thank god we did not get something like Juve! This logo still have some elements of that old one, so I take it and move on (y)
 

Strale

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I saw 2 guys in Belgrade with Rube's new logo JJ tattooed, one on his hand and the other on his calf. Aside from being Rube fans, they were dislikable on their own. The hand one was mid 40s well groomed, dressed like a 20somthing, with a small dog, and the calf one was just a rat, hooligan-ish demeanor, both pretty annoying tbh, especially the latter. That's 2 in the last 2 months.
 

Puma

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I saw 2 guys in Belgrade with Rube's new logo JJ tattooed, one on his hand and the other on his calf. Aside from being Rube fans, they were dislikable on their own. The hand one was mid 40s well groomed, dressed like a 20somthing, with a small dog, and the calf one was just a rat, hooligan-ish demeanor, both pretty annoying tbh, especially the latter. That's 2 in the last 2 months.
So in other words, they were a pair of Juve Homos.
 

Strale

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Pretty much. Felt sorry for the older guy and annoyed with the younger one.
 

CafeCordoba

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This kind of discussion doesn't belong here.
 

William

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This new badge is horrendous against anything other than a white background. In the CL draw yesterday it looks stupid/ almost unrecognisable.

it truly was created for social media with fuck all considerations in mind.

hopefully we can use fan tokens when we get new owners to tell them to change the badge back.

F9A6989F-CC14-4DE9-A7FA-C233D8F01816.jpeg
 
A

Arma Letale

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I'm very curious about how you guys are feeling about our logo nowadays.

Personally, the logo change has seriously affected my love for the club. It lacks so much character, in both design and colours.
It has definitely not grown on me, instead, it has gotten worse and worse. I'm refusing to buy anything with this shit logo on it, especially when it's paired with our hideous and unrecognisable kit designs and meaningless sponsorships.

For some of you this may be about just a logo, but for me this is a personal disaster. I don't feel connected to the club I always loved, and to be honest, this situation has developed into some sort of existential crisis. For some reasons staying loyal to the club was easier in the shit era after Mourinho. Am I exaggerating? How do you cope with it?

I can't take much more or I'm leaving, I'm heartstruck...

Help a brother out!
 

wera

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Logos change all the time, but this one was a bigger change because it helps with the marketability of the club, it helps that lovers/haters of the new logo were talking about it

It feels soulless but what you gonna do? The saddest thing is that Inter isn't classified as the underdog club of Italy, but the underachieving giant with huge money issues. This isn't what made me love the club and I can't see how are we bringing in new fans if this is the consensus
 

Il Drago

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I still feel the same way i did when it was first presented. Horrible, horrible, horrible. Even worse than club situation post covid. If the new owners chose to go back to old logo they would have my full support just by doing it.
 

Puma

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Honestly, the new logo simply compounded my dislike for the the Zhangs, Suning and everything that is presently going on at the club.

Trust our shallow Chinese Cunt owners to change the logo. Our logo was the least of the club’s problems but our owners changed it to distract and make supporters think they were doing something new and positive for the club. Think about it: Steven Zhang is being sued by four banks and is drowning in debt and the most pressing thing he does is change the club’s logo.

Our owners are all about smoke and mirrors. They just want things to look good on the surface when the reality is that they are rotten and their ownership of the club is doomed to fail.

I no longer expect anything and have tuned out. I couldn’t give two fucks about who is sold and how poorly we play. Ultimately, all of that shit rests on Suning’s shoulders.

I’ll come back once the Chinese fuck off.
 
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brehme1989

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Logos change all the time, but this one was a bigger change because it helps with the marketability of the club, it helps that lovers/haters of the new logo were talking about it
I'm struggling to see where it helps in any way. All it does is alienate the fanbase.
 

dax21

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I still think the new logo is atrocious and I'm not okay with it at all, even more so because I found our previous logo to be pretty much perfect for a football club - old design carefully tweaked and perfected over time that also looked quite modern and instantly recognizable.

But it's not just the logo that gives us crisis of identity - it's also the multiple year long absence of stripes on our home kit, terrible choices in both color as well as general design in our away/third kits, cheap advertisement motifs and slogans that don't make sense in either English or Italian culture. Everything that this club has been doing in terms of public image looks and feels like an artificially designed amalgamation of bits and pieces of other clubs, like something randomly generated by an AI tasked with creating a football club. Our owners are so desperate to attach themselves to whatever is currently popular in other leagues and countries that they can't see the forest from the trees, they didn't buy a Serie D club but one of the biggest clubs in the world with its own tradition and aesthetics that don't need to be changed.

I cling to the idea that Suning will be out sooner rather than later and that whoever buys us will revert back to the old badge immediately, as well as all the other iconic things that people instantly associate with this club.
 

Il Drago

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I'm struggling to see where it helps in any way. All it does is alienate the fanbase.
I still believe the logo change had to do with the whole Super League circus. SL website even portrayed Populus project as our stadium.
 
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